Apple is known in the technology world for its events held regularly every year. These events typically serve as a platform for new product launches and updates. However, recently it seems that Apple has begun to make significant changes in this strategy. According to Bloomberg technology reporter Mark Gurman, Apple is now shifting to a ‘release when ready’ approach rather than refreshing its products in an annual cycle.
A More Flexible Launch Schedule
This strategic change is particularly noticeable in products like iPad and Mac. For instance, the latest update for the iPad models was done earlier than expected, last May. This shows that Apple has adopted a flexible launch schedule and is managing the release timings of products in a more dynamic way.
According to Gurman, this new approach will enable products to be updated more frequently and with fewer delays. Moreover, Apple’s wide range of products and various operating systems make continuous updates challenging. Thus, moving away from the old ‘refresh every year’ approach is a sensible step both in terms of optimizing technological innovations and more effectively meeting market needs.
In summary, this shift in strategy by Apple aims to provide more flexibility in product development processes and make better decisions regarding market timing. This situation seems to benefit both Apple and its consumers. Apple will be able to strengthen its position in the technology world, opening a new chapter in innovation and customer satisfaction.
Source: Power On
