Microsoft has long been using the name ‘Copilot’ for its AI-powered services. However, a new development suggests that this name will change. It is claimed that the company plans to rebrand its AI assistant and other AI-based features as ‘Windows Intelligence’.
Microsoft’s New Step in Artificial Intelligence: ‘Windows Intelligence’
References were found in the appprivacy.adml file shared on the social media platform X in recent days that Windows 11’s AI-powered features could be grouped under this new name. Microsoft’s goal to integrate AI into the core of the Windows operating system stands out as part of the company’s strategic plans.
The process that began with the integration of AI into Windows’ internal applications continues with Microsoft’s effort to create a perception of an AI-supported operating system. It is stated that the company decided that the name ‘Windows Intelligence’ is more suitable than ‘Copilot’. This new name aims to strengthen users’ perception of an AI-supported system.
Did Microsoft Take Inspiration from Apple in Its New Naming Choice?
Some sources suggest that Microsoft chose this name inspired by Apple’s own AI ‘Apple Intelligence’. The lack of a trademark on the word ‘Intelligence’ may have influenced Microsoft’s choice of this name.
Recent updates to Copilot show that Microsoft is determined to market its AI assistant and applications. The newly designed ‘Discover’ page and customizable chat features indicate that this change is a comprehensive transformation. With these innovations, Microsoft aims to further enrich the user experience.
