Supreme has become incredibly popular with seemingly simple products. The answer to this question lies in the successful marketing strategies the brand employs. Supreme, especially by producing in limited quantities and releasing new ‘drops’ every week, creates a ‘Fear of Missing Out’ or FOMO among consumers. This strategy results in products selling out within minutes and increases the brand’s value.
Street Culture and Fashion Collaborations: The Cultural Impact of Supreme
Founded in 1994 in New York, Supreme has established a strong connection with street culture and has deepened its roots over time with the skateboarding community. The brand has become a pioneer of street fashion through collaborations with prominent figures in popular culture and street artists. Being favored by celebrities and influencers solidifies its place in popular culture.
Supreme’s Exclusive Store Openings and Limited Accessibility
Supreme has only 15 stores worldwide. The scarcity of stores and the presentation of each opening as a unique experience enhance the perception of the products as rare and exclusive. Long lines in front of the stores reinforce the perception that the brand is ‘exclusive’. All these strategies help Supreme to transform from just a fashion brand into a phenomenon.
Source: The Brand Hopper, Indigo 9 Digital , BluCactus Digital Marketing