While the growth in smartphone screen sizes over the last few years has had a significant impact on the popularity of tablets, the tablet market has not completely disappeared. According to the data shared by IDC for the first three months of 2024, 30.8 million tablets were sold worldwide. This represents an increase of 0.5 percent compared to the same period of the previous year. But market leaders Apple and Samsung ‘s sales are declining, while Chinese manufacturers continue to expand their market share.
Market Leaders and Sales Figures
Apple has 32% of the market, with 9.9 million units. iPad and he managed to make a sale. However, this figure shows a decrease of 8.5% compared to the same period last year. Samsung has a 21.7% share in the market with 6.7 million tablet sales. Samsung’s sales are also down 5.8% year-on-year. On the other hand, brands such as Huawei, Lenovo and Xiaomi are attracting attention by increasing their sales. In particular, these three Chinese brands are approaching Samsung’s sales figures in total, and if this rise continues, it is predicted that Samsung may experience a decline in the market ranking in the coming years.
The Future of Tablets
Although the appeal of tablets seems to have waned, more than 100 million tablets are still sold annually, indicating continued interest from technology manufacturers. Although the dynamics of the market are changing, tablets remain indispensable tools for certain user groups.