Supermarket shelf design is deliberately done to influence customers’ purchasing behaviors. According to Reeves Connelly, an architecture student at Pratt Institute, positioning fruit and vegetable sections at the entrance of the store helps customers start with healthier products and reduces the guilt of buying less healthy products later. This makes customers feel better and thus spend more.
Product Placement and Customer Interaction in Supermarkets
On the other hand, placing essential items like eggs and milk at the back of supermarkets causes customers to spend more time inside and encounter more products during this time. Sugary foods that appeal to children are positioned at children’s eye level, triggering their desires and facilitating purchases.
The Role of Fresh Products in Food Marketing
According to the report by the Food Marketing Institute, having fresh and good-looking fruits and vegetables increases customers’ trust in the supermarket, encouraging them to shop more. These insights show that supermarket design is not only about aesthetic concerns but also about directing customer psychology and purchasing habits. Supermarkets aim to increase their sales by understanding customer habits and developing strategies accordingly.
Source: Retail Space Solutions , FMI