Social media platforms are constantly seeking new methods for targeting advertising data and enhancing user experience. Meta has taken a new step in this area by announcing the development of AI-based tools. These tools will allow advertisers to create and edit video ads on Facebook and Instagram more effectively. These tools will be accessible to global advertisers at the beginning of 2023, focusing especially on video content.
Two main features introduced by Meta; Video Expansion and Image Animation are notable. Video Expansion aims to adjust the aspect ratio of videos to create a wider viewing area and thus generate ‘unseen pixels’. Image Animation allows for the creation of moving videos from static images, offering the opportunity to use these videos on platforms like Reels.
These tools aim to reduce the workload of advertisers and accelerate their creative processes. With the increase in the use of AI, targeted ads will become more personalized and user experience will be significantly improved. It is known that other major companies like Amazon and TikTok are also testing similar technologies.
It is curious how Meta’s new step will transform the field of advertising technology. AI-supported ads, by offering content more aligned with users’ interests, signify the beginning of a new era in the advertising world. How do you think these technologies will impact the advertising industry?
