As the next generation iPhones are on their way, Apple is once again poised to excite the tech world. According to Bloomberg’s Mark Gurman, the iPhone 16 series will be introduced on September 10. However, this series is expected to draw attention not only with its new hardware but also with the artificial intelligence features named Apple Intelligence.
Apple Intelligence AI Integration and Innovations
Announced at WWDC 2024 in June, the Apple Intelligence AI technology will be integrated across various areas from Siri to the Photos app, fundamentally changing the iOS experience. Gurman notes that Apple will highlight these new AI features while introducing the new iPhone models. Especially, the iPhone 16 series will be equipped with these new features.
Emphasis on Artificial Intelligence in the Introduction of the New iPhone 16
Apple plans to use artificial intelligence features in its marketing strategy as well. During the introduction and sales processes of the iPhone 16, Apple employees will highlight these features to present them to customers. Store employees aim to boost sales by showcasing the AI features of the iPhone 16.
Given the popularity of AI technologies, Apple’s strategy could encourage many users to purchase a new iPhone. The impact of Apple’s new approach on the market in the coming days is eagerly anticipated.