Sony and Microsoft continue their console wars into each new generation, heating up even more. Since the launch of the PS5 and Xbox Series X|S consoles, both companies have been employing different strategies to solidify their positions in the market. According to the latest report published by Wall Street Journal, PS5’s sales figures have nearly tripled those of Microsoft’s Xbox Series X|S console. As of June 2024, Sony has sold 61.7 million units, while Microsoft has sold an estimated 28.3 million units.
PS5’s Sales Success Leaves Xbox Series X|S Behind
Sony continues to lead in hardware sales. However, Microsoft’s strategy points to a very different path. The company, focusing more on subscription services and multi-platform game publishing rather than hardware sales, is attracting users with its extensive game library offered by Game Pass subscription service. Additionally, processes related to the development of Microsoft’s first-party games are also progressing positively.
After introducing the PS5 Pro model, Sony faced some criticisms. Players, in particular, are complaining about the price of the new model and the absence of strong games showcased yet. Sony aims to address these criticisms and increase consumer satisfaction at the State of Play event scheduled for September 24.
In this competitive environment, both companies’ strategies emerge as significant factors that will shape the future of technology and gaming. Microsoft’s service-oriented approach and Sony’s hardware-focused success make the console market even more competitive. Gamers, meanwhile, get the opportunity to experience the latest technologies and games from this competition. So, who do you think will be the winner of this battle? The struggle between the new generation consoles promises quite exciting developments for technology enthusiasts.