Contrary to common belief, Fakir is not a Turkish brand; it is a home appliances brand established in the heart of Germany in 1933. Its founder H. Wilhelm Kicherer focused on electric vacuum cleaners with a vision to simplify household chores, creating a revolution in this field. These innovative products for the time quickly made the brand well-known.
Fakir: A Giant German Home Appliance Brand
The origin of the brand’s name is quite interesting. It emerged from the combination of the German word ‘familie’ meaning ‘family’ and Kicherer’s surname, forming ‘Fakir’. This name led many to mistakenly believe it was a Turkish brand.
Fakir is Now a Turkish Brand
However, Fakir’s connection to Turkey cannot be entirely dismissed. In 1985, through a strategic move by Saruhan Holding, the brand entered the Turkish market. This move spearheaded the brand’s rapid growth and recognition in Turkey. Saruhan Holding began purchasing shares in 2005 and acquired all shares of Fakir’s production facilities in Germany by 2009, fully integrating the brand into its operations. With this acquisition, Fakir has become a fully Turkish brand.
Fakir: More Than Just Electric Vacuums
Today, Fakir is recognized as one of Turkey’s leading innovative brands, with millions of products sold and high customer satisfaction. Its strong technical service network and continuous policy of developing innovative products are the fundamental elements supporting this success.
Fakir continues to lead the home appliance sector by maintaining its quality and reliability. This represents a successful synergy of both German technology and Turkish investors.
Source: Business Turkey