Adobe’s latest move to solidify its position in the digital art and design world was to make the Fresco app completely free. Known for being compatible with touch use and digital pens, Adobe Fresco is available on iPad, iPhone, and Windows devices. Previously, a free version offered limited features, while a monthly subscription model was available for more comprehensive features. However, Adobe has removed the subscription requirement, allowing users full access to all features and making digital art tools more accessible.
Being Free Increases Competitive Potential Against Rival Apps
Now, users can enjoy features such as unlimited access to the Adobe Fonts library, expanded brush options, and the ability to add custom brushes for free. Previously, these features required an annual payment of $9.99, but Adobe’s strategic change increases its potential to compete with one-time purchase rival apps like Procreate.
Fresco being free could increase the app’s popularity, but the effectiveness of this move in the market will continue to be observed. The availability of rival apps on more affordable devices could pose a challenge to Fresco. Unique features of Fresco, like image projection and animation, could help overcome these barriers. Whether Adobe’s strategic move will usher in a new era in the field of digital drawing and painting remains a matter of curiosity.