One of the leading names in technology and design, Jony Ive is now making waves in the fashion industry after his successful career at Apple. Ive is preparing to launch a modular jacket collection developed in collaboration with French fashion giant Moncler through his own design company LoveFrom. This collection notably includes high-quality three-layer jackets made from recycled nylon, and each layer can be easily attached to one another using innovative magnetic buttons.
Adapts to Different Weather Conditions and Styles
The design of the jackets allows users to adapt to different weather conditions and styles through a modular structure. The collection includes products such as parkas starting from $2,440, field jackets starting from $2,575, and coats starting from $3,115. The color options are not limited to just white and yellow main coats but also include striking alternatives like a green field jacket, light blue parka, and orange poncho.
Innovative Button Design
This collection by Ive is attracting great interest not only in the fashion world but also among technology enthusiasts. Particularly, the magnetic ‘dual button’ system made of aluminum, brass, and steel ensures that the layers can be easily and securely fastened to each other. This innovative approach significantly improves the user experience.
The collection is planned to be launched on October 10th, and many products have already sold out on pre-order. This success is considered an indicator of how technology and design can transform the fashion world.