Pricing has always been an important issue in the video game industry, especially for AAA games. Standard game prices, which have been accepted as 60 dollars for a long time, have increased to 70 dollars with the increasing costs in recent years. But the potential pricing of GTA 6 could raise the bar even higher. Take-Two Interactive CEO Strauss Zelnick’s comments strengthen the possibility that GTA 6 will sell for $80. Zelnick says that the value of the game will outweigh the price and that the experience they will offer to users deserves the price. This strategy is part of what the company calls a ‘rubric’ approach.
Are AAA Games Now $80?
Zelnick emphasizes the success of the experience in justifying the cost of pricing games. This is especially important for the next installment of a cult franchise like GTA. If GTA 6 does indeed launch with an $80 price tag, it could be the start of a new price standard in gaming. However, it remains to be seen how this pricing strategy will be received by players. Because gamers expect a high-quality experience, but also expect to pay reasonable prices.
As a result, an official announcement is needed for a precise information about the price of GTA 6. However, Strauss Zelnick’s statements suggest that the game’s launch price may be higher than expected. This situation has started a new discussion in the gaming world and game lovers are following this development with curiosity.