In 1965, aiming to save money for college, Fred DeLuca brought to life the idea of opening a sandwich shop. With a $1000 investment from a family friend, he opened his first shop in Bridgeport, Connecticut, called ‘Pete’s Submarines.’ Initially struggling to attract customers, Fred continually tried new methods to expand his business. This process reached a turning point when he changed the shop’s name to ‘Subway‘ and introduced the concept of preparing fresh sandwiches in front of customers.
Subway’s Growth Strategy and Transition to Franchise
Subway’s unique concept quickly attracted attention and increased the customer base. In 1974, Fred and his partner Dr. Peter Buck transitioned to a franchise model, which allowed the brand to spread to broader areas. This strategy facilitated Subway’s recognition and growth on an international level.
Fred Positioned Subway as a Healthy Fast Food Alternative
Fred positioned Subway as a healthy fast food alternative, managing to stand out from the competition in the industry. This approach, offering healthy food options, particularly differentiated it from other fast food chains criticized for obesity and unhealthy eating issues.
Fred DeLuca’s Legacy and Impact
Fred DeLuca played a significant role in every phase of the business, helping the brand become a global icon. In 2013, DeLuca announced he was undergoing treatment for leukemia and passed away in 2015. However, he left behind a respected business with thousands of branches worldwide. Fred DeLuca’s story is filled with great determination and innovative ideas; it serves as a vivid example of how a young entrepreneur can achieve global success.
Subway Continues to Offer Healthy Fast Food Today
Subway still stands out in the fast food industry today by continuing its mission to offer healthy alternatives. Fred DeLuca’s legacy lives on through his entrepreneurial spirit and customer-focused approach. His story not only shows how a business idea can transform into a global phenomenon but also how personal determination and professional attitude can significantly influence the path to success.
Source: Franchise Wire, Tasting Table, Business Insider