Apple, as a leading brand in the technology world, also draws attention with its product naming strategies. Known in the past for products starting with the letter ‘i’, Apple has recently moved away from this method and adopted different naming strategies. So why doesn’t Apple use the letter ‘i’ in product names anymore? The answer lies in the evolution of Apple’s brand.
Apple’s first product starting with the letter ‘i’, the iMac, was associated with the word ‘internet’ to emphasize its connection to the digital world. However, as the internet became an integral part of daily life, the need for such emphasis diminished. In response to this change, Apple began to prefer more general and professional names such as MacBook, Mac Pro, and Apple Watch instead of products containing the ‘i’.
Apple’s Simplistic Naming Strategy for Professional Users
This change in naming not only reflects the nature of the products but also indicates Apple’s marketing strategy. While Apple uses the letter ‘i’ in consumer-focused products, it prefers simpler and more general names for products aimed at professional users. This highlights the products’ professional or extensive uses.
Additionally, as Apple expands its ecosystem, names like Apple Watch and Apple TV bring the brand itself to the forefront. This strategy emphasizes that the products are not just devices but also parts of the entire Apple ecosystem. The use of words like ‘Apple’ or ‘Air’ in new products, meaning ‘wireless’ and aligning with technological advancements, is part of a larger strategy.
Innovative Approaches in Apple’s Marketing and Brand Strategies
In conclusion, Apple’s move away from using the ‘i’ can be seen as a result of evolving technology and marketing strategies. This demonstrates that Apple adopts innovative approaches not only in technology but also in marketing and branding.
Source: MacDailyNews , Apple Insider